Commercial Sales Manager
DWS, Inc. · Newark, CA 94560
Role Overview
We are seeking an experienced, growth-oriented Commercial Sales Manager to lead, mentor, and drive performance across our commercial sales team. In this hybrid/remote role (with client, job site, and team visits across the Bay Area), you will oversee technical sales strategies across Division 07 (Roof Hatches & Safety Guards), Division 08 (Doors, Hardware & Auto Operators), Division 10 (Building Specialties), and Division 28 (Access Control Hardware). You will be responsible for scaling team output, optimizing pipeline conversion, and expanding regional market share..
Key Responsibilities
Team Leadership & Account Growth: Lead, coach, and manage a team of commercial sales representatives across the Bay Area. Partner with reps to drive account growth across general contractors, TI sub-contractors, architects, and facility managers.
Pipeline & Deal Strategy: Oversee team sales activities, CRM hygiene, estimate accuracy, and closing strategies on major commercial and institutional projects.
Technical & Estimate Review: Support reps on complex takeoffs, architectural drawing reviews, door schedules, and technical hardware specifications to ensure code-compliant, competitive bidding (fire safety, ADA compliance, electronic access).
Cross-Department Collaboration: Work closely with internal Order Entry Specialists, estimating teams, and logistics coordinators to streamline order lifecycles, submittal approvals, and project deliveries.
Market Expansion: Analyze territorial performance, identify new regional market opportunities, and build executive-level relationships with target commercial contractors and developers.
Required Qualifications
Sales Leadership Experience: 3+ years managing commercial sales teams, OR 5+ years of senior-level technical sales experience in commercial door/hardware (Div 08), roof accessories (Div 07), building specialties (Div 10), or security hardware (Div 28).
Blueprint & Specification Expertise: Advanced proficiency reading architectural drawings, elevation details, door schedules, and hardware submittals.
Proven Track Record: Demonstrated success in developing reps, achieving sales quotas, and driving divisional revenue and gross profit growth.
Remote Discipline & Travel Availability: Strong self-starter capable of managing sales operations independently from a home office, with willingness to conduct joint site visits and client meetings across the SF Bay Area.
Compensation & Benefits (SF Bay Area Market)
Base (Salary): (Based on leadership experience and DHI status).
Incentives: Team performance-based bonuses tied to overall divisional gross profit, team revenue milestones, and profit margin growth.
Professional Support: Full reimbursement for DHI membership, continuing education, leadership training, and certification maintenance.
Vehicle/Travel: Monthly car allowance and fuel card for field visits and client management across the Bay Area.
The "Kit": High-performance mobile workstation, iPad Pro for field auditing, and specialized field testing equipment.